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SKI EQUIPMENT
From first chair to final lap, Nichols has your ski setup dialed. Whether you're carving groomers, chasing powder, or teaching your groms to pizza and french fry, we’ve got the skis, boots, bindings, and poles to match your mountain style.
The 2025 - 2026 new skis, boots, bindings and poles are arriving in our stores!
Stop in, talk ski setups, and check out what’s new for the season. We’ll get you mountain-ready before winter hits.
WE’RE ALREADY THINKING SNOW.
TESTED BY US. TRUSTED BY YOU.
We ski what we sell — and we’re picky. Our staff-tested lineup of skis, boots, and gear is chosen for real mountain days (yes, even the icy ones). Come in and let us help you gear up like a pro.
BRANDS | BRIEF DESCRIPTION |
|---|---|
Armada | Born from freestyle and freeride roots, Armada designs bold, progressive skis and outerwear for riders who push boundaries. Every product reflects their commitment to creativity, durability, and top-notch performance on the mountain. |
Atomic | Atomic has been a pioneer in ski innovation for decades, crafting high-performance skis, boots, and gear trusted by world-class athletes and weekend warriors alike. Whether you’re carving groomers or chasing powder, Atomic’s commitment to precision and power ensures an unbeatable ride. |
Blizzard | A pioneer in ski engineering, Blizzard blends decades of Austrian craftsmanship with modern technology. Their skis deliver precision, power, and smooth control so you can conquer every kind of terrain. |
Dalbello | Known for innovation in ski boot design, Dalbello focuses on comfort, performance, and precision fit. Their Italian craftsmanship and progressive technology deliver boots that help skiers maximize control and confidence on any terrain. |
Dynastar | Born in the French Alps, Dynastar crafts precision skis for all types of skiers. Known for race-inspired engineering and all-mountain versatility, their gear lets you explore with control, confidence, and style. |
Elan | Elan has been an innovation leader in ski design for over 75 years, delivering lightweight, high-performance skis handcrafted in the Slovenian Alps. Perfectly balanced for power and fun, Elan skis help you carve every turn. |
Goode | Goode is a pioneer in lightweight, high-performance ski poles. Combining advanced carbon fiber technology with years of expertise, they create gear that enhances balance, speed, and durability. |
HEAD | HEAD produces high-performance skis, boots, and gear trusted by world-class athletes and weekend warriors alike. With a focus on innovation, precision, and speed, HEAD products help you push your limits on the mountain. |
K2 | K2 has been an icon in skiing and snowboarding for decades, creating gear that’s as fun as it is functional. From legendary skis to innovative boards, K2 products deliver top-notch performance across every style of riding. |
Kerma | For decades, Kerma has specialized in crafting lightweight, durable ski poles built for racing, all-mountain, and freeride adventures. Their ergonomic designs and quality construction help you stay balanced and ready for every turn. |
Lange | Lange pioneered the plastic ski boot and has been crafting premium ski boots ever since. Known for precision fit and race-bred performance, Lange boots give skiers the control and power they need to ski their best. |
Line | LINE Skis redefined freestyle skiing with playful, progressive designs built for creativity. From park laps to powder days, their lightweight, responsive skis help you ski the mountain your own way. |
Look | For decades, Look has been a pioneer in ski bindings, delivering top-tier safety, retention, and performance. Their iconic designs give skiers of all levels the power and precision they need to conquer the mountain. |
Marker | Marker is known for pushing the limits of ski binding technology, offering innovative designs that deliver power, precision, and safety on the slopes. From freeride to racing, Marker bindings help skiers stay locked in and ready for anything. |
Nordica | With a legacy stretching back to 1939, Nordica crafts high-performance skis and boots designed for serious skiers. From the race course to the back bowls, Nordica’s gear blends precision, power, and comfort for the ultimate mountain experience. |
Rossignol | One of the most iconic names in skiing, Rossignol delivers world-class skis, snowboards, boots, and gear for every ability level. From carving groomers to floating through powder, Rossignol’s gear is built for precision and fun. |
Salomon | Driven by innovation, Salomon engineers skis, snowboards, boots, and gear that blend high-performance technology with mountain-ready durability. Whether you're racing downhill or trekking into the backcountry, Salomon keeps you moving. |
Stöckli | Handcrafted in Switzerland, Stöckli skis are renowned for their precision, power, and smooth edge control. Trusted by racers and all-mountain riders alike, every pair reflects Swiss engineering at its finest. |
Swix | A staple in winter sports, Swix specializes in ski tuning tools, waxes, poles, and performance apparel. Whether you’re chasing podiums or fresh powder days, Swix products help maximize glide, grip, and gear longevity. |
Tecnica | Tecnica is known for crafting high-performance ski boots that balance power, precision, and all-day comfort. Whether you’re racing gates or ripping powder, Tecnica gear is built for serious skiers who demand the most from their equipment. |
Tyrolia | A trusted name in ski bindings, Tyrolia is known for its precise engineering and innovative safety features. Whether you're charging hard or cruising groomers, Tyrolia bindings offer reliable performance season after season. |
Völkl | German-engineered for precision and power, Völkl skis are trusted by pros and passionate skiers around the world. From race-ready designs to versatile all-mountain rides, Völkl delivers unmatched control and performance. |
SKI, BOOT, BINDING & POLE BRANDS
We only carry what we believe in. Every pair of skis, boots, bindings, and poles on our shelves is chosen for real-world performance, comfort, and durability—because if we wouldn’t ski it ourselves, we won’t sell it. From first-timers to seasoned racers, we’ve got skis and gear for all sizes and abilities. Whether you’re gearing up for ski school, carving groomers, or chasing fresh powder, Nichols has the equipment you need to make every run count.
We treat your gear like it’s part of the family—tuned with care, ready for fun.
Ski smarter, ride longer, and never miss a beat—check out our blog and sign up for more.
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