Opened in 1954
In east Dearborn, Tom Nichols opened a hardware store in the 1940s. It had a decent selection of sporting goods and hunting and fishing equipment. His son, also Tom, helped run the store.
Son Tom tried skiing for the first time in 1954 and fell in love with the sport. He knew he needed to add it into the hardware store’s sporting goods section. Tom asked his father for space to place skiing equipment and a $10,000 loan to stock the wall in the store.
Shortly after adding the equipment, and unbeknownst to him, in walked his future wife, Shirley, looking to rent some skis. He offered to give her lessons. They eventually married and had three children: Kristen, Karen and another Tom.
2nd Location
In 1993, an opportunity came up in Waterford for us to open a second location as another ski shop owner was ready to retire. We have been operating from this location for over 30 years now!
Celebrating 70 years!
Customer Service
The Nichols Family prides ourselves on giving you the attention and advise you need to get outfitted with the right ski and snowboard gear.
Inventory
Every year, we stock one of the largest selections of the hottest Ski and Snowboard equipment in the Metro Detroit Area.
Dedicated Staff
The majority of our Staff are seasoned veterans who return every season to help us provide you with a comfortable and friendly experience to choose your Winter gear!
Equipment Services
Allow us to inspect and service your equipment for a great experience on the snow. Whether you need bindings mounting, skis or boards tuned or your boots fitted properly, our expert staff can help you out!
Tom Sr and Shirley Nichols
If it wasn't for our wonderful parents, Tom Sr and Shirley Nichols, our ski shop would not exist today. Their love and passion for the sport brought us to the slopes and keeps us excited to return year after year to spread our knowledge and the joy of Snow Skiing and Snowboarding to everyone that walks through our doors!
