Welcome to the New Nichols Website
- nicholsskiandsnowb
- Sep 17
- 2 min read
Updated: Sep 27
We’ve been very busy behind the scenes this summer, and we’re stoked to finally share our brand-new Nichols Ski & Snowboard website with you! Whether you’re gearing up for your first season on the slopes or you’re a lifelong shredder, our new site makes it easier than ever to stay connected, get fitted, and plan your winter adventures.
Here’s what’s new:
🚨 Scrolling Banner for Announcements
No more guessing about seasonal opening and closing dates—we’ll keep you up to speed right at the top of the page. From snow season kickoffs to spring sales, you’ll always know what’s happening at Nichols.
🏔 More Imagery of 2025/26 Products
The stoke is real! Our gear galleries are packed with fresh imagery of the newest skis, snowboards, boots, and apparel. Scroll through to get inspired, then come into the shop to see (and try) it in person.
👣 Book Time with a Bootfitter
Painful boots = short ski days. Now you can schedule a one-on-one session with our expert bootfitters directly through the site. We’ll make sure your boots fit perfectly so you can keep making laps all the way to après.
✉️ Sign Up for Our Newsletter
Want the inside scoop? Subscribe to our newsletter to get updates on sales, seasonal happenings, and fresh blog posts delivered straight to your inbox.
📝 The Tips Up Blog
This is where we’ll share our favorite advice for a great winter—everything from skiing with kids and DIY maintenance to layering tips, race updates, and trip inspiration. Consider it your digital chairlift chat with the Nichols crew.
More to Explore
Beyond the big updates, we’ve made the whole site easier to navigate, faster to load, and packed it with even more stoke. You’ll also find:
Our Story page celebrating over 70 years of Nichols family ski shop history
Service pages for rentals, tuning, mounting, and repair
Location & hours info for both Dearborn and Waterford shops
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