Back on Skis: Dearborn Reopens ❤️🎿

When Tom Jr. and Shirley first opened Nichols Ski & Snowboard in Dearborn over 70 years ago, they built more than a shop — they built a gathering place for families, friends, and snow lovers to gear up and share the joy of winter.

Last fall, when a fire closed our doors, it felt like more than a building was lost. But just like on the slopes, when you take a fall, you get back up. With the support of our incredible community, that’s exactly what we’ve done.

This summer, our team worked tirelessly to rebuild, refresh, and restock. And now, we’re proud to share that Nichols Dearborn has risen again — open, renewed, and ready for the season ahead.

Dearborn Store Exterior on Michigan Ave.

This isn’t just about new walls or shiny fixtures. It’s about honoring the spirit that Tom and Shirley started decades ago:

• Family — three generations strong, serving skiers and riders of all ages.

• Community — Dearborn neighbors, friends, and customers who lifted us up while we found our footing again.

• Passion — for skiing, snowboarding, and making sure every person who walks through our doors is ready for their best days on the snow.

To our loyal customers: thank you for your patience while we got “back on skis.” Your encouragement kept us going, and your belief in Nichols reminded us why we’ve been here for seven decades — and why we’ll be here for the next seven.

New Interior at Dearborn Location

So come visit the refreshed Dearborn shop. Step inside, feel the energy, and get stoked for the season ahead.

👉 Nichols Dearborn is back. The tradition continues. And we can’t wait to see you.